Marketing Research Essay Example for Free

Marketing Research Essay Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate

The Great Depression Essay -- American History

The Great Depression was a period from October 29, 1929 to around 1940, close to when the U.S. entered World War II. This period was an economic depression that was started by the Stock Market crash. Such a catastrophic time span has many different causes that can all relate and combine. The Great Depression had many underlying causes that started originated after World War I. A series of events, including the economic boom of the 1920’s were contributors to the Great Depression. World War I came to an end in November of 1918, when the Treaty of Versailles was signed. This treaty ended the fighting and of many other results, it put the blame on Germany for the war. This resulted in Germany having to pay major reparation fee’s and put Germany in a financial hole. The treaty took away parts of Germany’s land and made it impossible for them to use their natural resources to profit from. The amount that Germany had to pay back was more then they could, and this started a chain reaction for the transfer of money. In 1924, The Dawes Plan was signed into action and the U.S. became a creditor nation. Germany owed around 32 billion in war reparations. They were unable to pay this, so the U.S. loaned Germany money, with that Germany paid European countries War Reparations, and with the reparation money they received, U.S exports were able to be bought. This benefited the U.S. because the loans would have to be paid back with interest, and it let the econ omy experience a boost because goods were able to be exported. The Dawes Plan boosted the American economy, while facilitating other European countries’ attempts to reestablish a stable financial state after World War One. This time period in the 1920’s is referred to as the ‘roaring twen... ...ted to drop on the Stock Market. Investors’ worries were little at the beginning, but as it continued to drop, many investors started selling their shares. Eventually on Tuesday, October 29, the stock market crashed, as no buyers could be found at any prices for shares. This marked the beginning of the Great Depression (Gusmorino). The Great Depression was marked by the Stock Market crash, but in reality, its origins were able to be traced back to World War One. Many actions by the U.S. government, done to boost the economy, worked temporarily and gave America a period of great economic success. During this time, many underlying problems were ignored, and actions done to protect the U.S. economy, eventually ruined it. The Great Depression was not something that could have started as a result of one action, but it was a result of more than a decades worth of actions.

Honey And Mumford Learning Style Education Essay

It is normally believed that most people have a penchant with respects to interacting with, taking in and treating information to let them to larn ( Smith, 2003 ) . Different people adopt different acquisition manners where an optimal manner allows the person to larn best. The construct of individualized acquisition manners has gained a great trade of popularity in recent old ages of all time since the thought was proposed in the seventiess. To day of the month, there has been a monolithic copiousness of trials that can be performed to measure a individual ‘s acquisition manner ( Sprenger, 2003 ) . The undertaking is divided into two parts: Part A: To place and analyse my learning manner penchants through assorted questionnaires ; the VARK trial, Honey and Mumford acquisition manner, Myer Briggs Type Indicator ( MBTI ) and Belbin ‘s squad stock list. Prem and Phil stated that â€Å" Learning affects public presentation because all public presentation can be improved through acquisition. † ( Prem & A ; Phil, 2008 ) . Therefore, this allows me to derive an apprehension of who I am as a scholar and how this cognition may impact my public presentations, both separately or within a squad environment. Part B: To discourse my personality type and how my learning manner may impact my calling picks. However, it is deserving observing that although â€Å" personality is a possible subscriber to acquisition, it is hard to specify † ( Davies, 2008 ) . Sigmund Freud used the analogy of an iceberg to explicate the complexness of human personality by proposing that most of the personality is hidden out of sight under H2O ( Freud, 2003 ) . Hence, placing one ‘s personality is non an easy undertaking, and trials should merely be used as a ‘starting point ‘ instead than as a agency to do definite opinions ( Bayne, 1997 ) . However, my consequences will give a general thought of a calling field that most closely fit my personality and strengths.Part 1: Who I am as a scholar?1.1 VARK TestThe VARK trial is one of the most normally used theoretical accounts to assist place an person ‘s penchant for having and analyzing information with respects to larning. It can as sist people to develop extra acquisition schemes. There are four manners for people to utilize, such as ocular, aural, read/write and kinesthetic ( VARK, 2009 ) . It is a model to measure a individual ‘s learning manner. The consequences of the VARK trial ( Appendix A ) suggest that my strengths in a acquisition context remainder on my aural accomplishments. I have a strong penchant for aural based acquisition since I like to listen to others during treatment to derive a different position which allows me to understand more of the subject being discussed. My group mate agrees with this by stating †Although Yin Sung is usually quiet during group activities, she is an active hearer of other people ‘s positions and attentions about other people ‘s ideas, † ( Vicky, 2010 ) . Another portion of the trial consequences that I peculiarly agree with is that my written/reading accomplishments rather weak and is n't my preferable method of larning. Having merely late moved to analyze in the UK, English is non my first linguistic communication which could explicate why this type of acquisition is non one of my chief strengths, although my proficiency is bettering a batch. Since, the western educational system places a batch of accent on reading and authorship, I believe that I will derive a batch of betterment in this acquisition facet as clip goes on with added pattern. However, I am a spot surprised by my low mark on my kinaesthetic accomplishments. I have ever thought that I am person that learns good when given the chance to see something via a ‘hands on attack ‘ . For illustration, I find that I am able to pick up new accomplishments easy ( i.e. badminton ) when I am able to physically seek it out instead than merely reading from a book on how to play.1.2 Honey and Mumford Learning StyleThe Honey and Mumford ‘s ( 1992 ) Learning Style identifies and categorises an person ‘s learning manner. There are four possible manners ; an militant, reflector, theoretician and pragmatist, with a sum of 80 inquiries in the trial ( Honey and Mumford, 1992 ) . Harmonizing to the consequences of the Honey and Mumford larning manner questionnaire ( Appendix B ) I adopt a high reflector outlook. I agree with the bulk of the description of the reflector which I believe to the full depict me. A Reflector is a careful individual who prefers to take a back place in group treatments ( Honey and Mumford, 1992 ) . I like to listen to other people ‘s positions before I come to decisions and take my clip before doing any determinations. Being less self-asserting and be givening to keep back from engagement, I believe that I will work good and larn more expeditiously if placed around an militant, as one would be able to promote me to undertake state of affairss via a more ‘head on ‘ attack. This would heighten my engagement in group activities and treatments. In understanding with my VARK consequences, the Honey and Mumford trial suggests that I am a good hearer which is one of the strengths of a reflector. I to the full agree with this since I have ever been person that likes to listen to everyone in the group thoughtfully. This gives me an chance to derive different positions from different angles before I come to decisions. However, a possible failing that I see in myself by being a reflector is that I spend a long clip when executing set undertakings. For illustration, during my last assignment, it took me in surplus of two months to finish it as I was brooding excessively much on the readying phase. I spent excessively long researching information before I eventually began composing my assignment which is due to my caution with respects to make up one's minding how to compose it. Although I do demo a cautious outlook, I do n't to the full hold with the description that a individual with reflector behavior ne'er likes to take hazards. I on occasion like to step out of my ‘comfort zone ‘ to see things that I have ne'er experienced before to broaden my ain cognition. For illustration, I chose to go forth my place and familiar milieus in Hong Kong to analyze in the UK. I besides like to take up activities and avocations that I have ne'er tried before.1.3 Myers Briggs Type IndicatorThe Myer Briggs type Indicator ( MBTI ) is a questionnaire used to place an person ‘s personality type based on Carl Jung theories. MBTI categorises persons into two maps, such as extroversion or invagination which is the penchant in which an person prefers to direct their energy ( Madeline & A ; Rebecca, 1988 ) . For illustration, one that likes to direct their energy to cover with outer things, state of affairss or other people is deemed to hold a penchant for extrov ersion. Conversely, a individual that likes to cover with thoughts, information, accounts or the ‘inner universe ‘ , so their penchant is invagination. The consequences of the MBTI ( Appendix C ) suggest that I have a dominant introspective map, with a high penchant for introspective detection as demonstrated by my high mark in ISFJ. These consequences show that I like to listen to others and to absorb every bit much information as possible in a peculiar state of affairs, to spread out my cognition and to accomplish a clear apprehension of a subject. These compliment good with my consequences from the Honey and Mumford trial mentioned above. The consequences besides suggest that I am a difficult working person, which I feel describes me good. I like to get down early and guarantee that I perform undertakings to the best of my ability. Sing my academic life, I tend to analyze at least five hours a twenty-four hours. I besides begin my research for assignments long before the deadline. For illustration, although this professional undertaking is due for entry in April 2010, I have been fixing and making the necessary reading since October 2009. The MBTI consequences besides suggest that I have an of import penchant for extrovert feeling, as demonstrated by my high ESFJ mark. I am person that likes to concentrate on edifice harmoniousness in the universe around me and construct positive relationships. Besides, I ever value other people ‘s parts during work or other activities. My old employer said â€Å" Sung Yin is a really personable person that is popular with the clients and staff which creates a really positive ambiance around the topographic point, † ( Mrs Poon, 2008 ) . I will ever seek to carry people to hold with my positions if their sentiments are different to mine. However, I ever need to be careful non to pique those around me while seeking to make so. Briggs Myers stated that although ‘ESFJ ‘s ‘ are â€Å" friendly and sympathetic, they are really diligent and insist that others portion the same positions as them. † ( Myers, 1995 ) .1.4 Belbin Team InventoryThe Belbin Team Inventory is a trial used to estimate penetration into a individual ‘s behavioral inclination in a squad environment ( Furnham, Steele & A ; Pendleton, 1993 ) . The trial allows us the chance to find non merely our single aptitude strengths, but besides gives an consciousness of our place within a squad and how we are expected to lend. It â€Å" scores people based on how strongly they express traits from nine different squad functions. † ( Belbin, 1981 ) . Harmonizing to my Belbin trial consequences ( Appendix D ) , I have a major penchant for a function as a ‘shaper ‘ within a squad. A ‘shaper ‘ contains behavioral traits that correspond to my consequences from the MBTI. For illustration, a ‘shaper ‘ shows a thrust to win and to get the better of obstructions which complements my desire to carry through my aspirations and follow my clear ends. Although I display ‘reflector ‘ features, I besides see myself as a competitory person that thrives on force per unit area and challenges, which forms the footing of the ‘shaper ‘ function. My high school P.E teacher wrote on my school study â€Å" Sung Yin has demonstrated her competitory side during badminton category and has the necessary personality and desire to go a good participant in the athletics in future, † ( Mr. Yeung, 2001 ) . The consequences besides show that I am a ‘monitor judge ‘ proposing that I am an person that likes to measure all options before coming to a decision, which allows me to do accurate opinions. This agrees with my Honey and Mumford trial consequences which say that I am one who likes to derive different positions in treatment before doing determinations ( being a reflector ) . Finally, the trial consequences besides consider me to hold a penchant for a ‘specialist ‘ function that displays individual mindedness and dedication. These are traits that I agree with since I am a instead obstinate individual that does n't wish to alter my head one time I have my head set on something. Mr Robinson, my old employer said †Sung Yin is a really goaded individual with a clear way with where she wants to be and is improbable that she will be swayed from it, † ( Mr. Robinson, 2007 ) . I am ever dedicated to my undertakings at manus and ever give my best to make them every bit good as I can. This has allowed me to develop my accomplishments and cognition to a degree that means I can give a utile part within a squad. Despite what I feel is a reasonably accurate appraisal of my discriminatory functions within a squad, I do non to the full agree with a ‘resource research worker ‘ being my least preferable function. This is because I believe that I am a communicative individual which is a cardinal trait of the resource ‘resource research worker ‘ . As demonstrated by old trial consequences, I am a individual that possesses strong aural accomplishments. Despite regularly following a cautious attack to group treatment activities ( in line with my reflector personality ) , I like to inquire inquiries and take part in activities one time I feel comfy plenty to show my positions one time I have gauged other peoples ‘ point of views.Part 2: Deductions for calling pick2.1 Lifelong LearningEven from a immature age, I have ever been cognizant of the importance of larning new things to broaden my ain cognition base holding been invariably reminded by my parents to â€Å" work ha rd till old, and to larn till old. †A With an of all time altering society and increasing demand for ‘talent ‘ in any professional calling, it is compulsory that an person should non merely get new accomplishments, but to besides invariably upgrade these accomplishments to run into challenges set by the altering work environment.A This is the act of life-long acquisition which is the deliberate patterned advance throughout life of an person, where our cognition is invariably being expanded which allows us to efficaciously ‘survive ‘ in society ( Peter, Jenny and Shelagh, 1998 ) .A The essentialness of life-long acquisition has been good documented even every bit early as the seventeenth century where Comenius wrote that â€Å" no age is excessively late to get down larning. † And that one should ne'er do the error of ‘standing still ‘ in footings of accomplishment acquisition ( Comenius, 1996 ) .A Through my practical experience and l ife in general, I have come to the realisation that uninterrupted acquisition is a necessity to keep a competitory advantage over the many persons that seek the same calling chances as me.A Hence, I search for any chances to better myself through life-long acquisition. With my desire to better, I have late resigned from my occupation to analyze my unmarried man ‘s grade in Northumbria University. Prior to my surrender and subsequent move to partake in full clip surveies, I worked three old ages in the Bank of China as a Customer Service Officer ( Appendix E ) .A During that clip, I was working full-time, while analyzing parttime during eventides by go toing analyzing classes.A The part-time survey has allowed me to develop many cardinal accomplishments to rise my proficiency in making my occupation in minimum time.A This is of import because of the current unstable and competitory occupation market.A It has now become a demand for me to place a clear calling way for me to prosecute and so to develop my cognition towards the relevant countries to carry through the demands of my hereafter employers.A I am now analyzing an ‘International Business Management ‘ degree class with the aspiration to accomplish a future calling in the conc ern sector.A A A A A A Life-long acquisition will assist me supply a solid base for the development of indispensable movable accomplishments ( as discussed subsequently ) that would lodge to me throughout life and to help me in the patterned advance towards my calling ends. It is besides of import for doing me a ‘better ‘ person.A After all â€Å" it is the bottom round of the ladder of personal development. † ( Peter, Jenny and Shelagh, 1998 ) .A2.2 Career ChoiceHaving conducted assorted larning manner trials on myself, I have been able to derive a better apprehension of my acquisition penchants, personality and environments where I am likely to boom upon.A It is expected that cognizing an person ‘s learning manner penchant may assist that individual to define a possible calling way that is best suited for them, or even influence that individual towards certain calling choices.A Indeed, it is common for directors to utilize questionnaires to place ideal personality traits in their campaigners that would most probably be suited for their occupations which would help them in the choice process.A However, it is deserving observing that human behavior is extremely complex, and such trials may non needfully give an accurate or thorough appraisal of an person ‘s personality ( Freud, 2001 ) .A Hence, consequences of these trials should non be held absolute and should merely be used as a guideline to help a individual with respects to doing cardinal determinations such as possible calling waies to take.A Despite obvious drawbacks with utilizing these trials, I agree with most of the suggestions made by them sing my acquisition penchants and some facets of my personality.A In footings of employment, through my practical experiences, I have developed a strong desire to prosecute a calling in Marketing.A The accomplishments I have acquired to day of the month hold mostly influenced my involvement towards this calling way which, together with my personality, has made me see that I possess the ‘raw ‘ foundations to win in the selling sector.A In a study carried out by Honey and Mumford, it was found that the bulk of directors preferable employees that are ‘reflectors ‘ for Marketing occupations ; a trait that they believe would convey the biggest success to their company.A Having carried out a Honey and Mumford trial on myself, it was concluded that I am a strong ‘reflector ‘ , which makes me competently suited for Marketing. ‘Reflectors ‘ such asA myself likes to follow a cautious attack during group activities. This means that I tend to take an initial back place in group treatments, A preferring to obtain different point of views before doing cardinal decisions.A Being cautious, can besides affect believing in front in expectancy of possible obstructions. With selling occupations, it is of import non to hotfoot into determinations without first thought and planning ahead.A This is because, with the nature of the type of work, it is inevitable that there will be ‘lean ‘ periods so therefore, it is particularly wise to be prepared for such periods and to hold a program to move accordingly.A For illustration, a portion of be aftering in front is expectancy of alterations in the markets and happening new merchandises to promote.A It is of import to be cognizant that â€Å" the best selling enterprisers are ever looking for the following large money marker. † They are ever be aftering in front ( Scott Brooks, 2004 ) .A Hence, holding a cautious attack to things can be a good trait as it means that I am less likely to do incorrect determinations due to hotfooting into things and take necessary precautions.A My Belbin consequences that conclude that I have a strong penchant towards a ‘Monitor judge ‘ who likes to measure all options before coming to decisions adds farther support of my suitableness for a Marketing calling. â€Å" The ability to stay unagitated is one of the most sought after personality traits in the Retail profession, † ( John, 2007 ) .A Pressure can come in different ways, for illustration, when covering with unhappy clients who are dissatisfied with the merchandises sold to the ; It is the occupation of the seller to cover with the job and to reconstruct the client ‘s sentiment of the company.A Hence, to accomplish this, it is indispensable to stay unagitated under force per unit area when covering with these situations.A With selling occupations, it is besides of import to be able to react good and suitably to rigorous marks and deadlines that are set and to work towards them, which can besides take to coerce edifice up.A My Belbin trial consequences suggest that I am suited towards a ‘shaper ‘ function which is another ground why I feel that a Marketing calling is suited for me.A ‘Shapers ‘ are adept at executing under supercharging state of af fairss and with the added thrust to win. This is of import since there is a batch of competition within the market.A â€Å" Merely when you have your client on your side, are you able to efficaciously acquire what you want. † ( John, 2007 ) .A I believe this quotation mark highlights what a calling in Marketing is basically all about.A Success within the field of Marketing and Retail is extremely dependent on your clients or clients which means that good ‘people accomplishments ‘ leting you to link efficaciously with both co-workers and clients is essential.A On a personality degree, it is advantageous to be a ‘likeable ‘ individual which can affect being a pleasant person with a ‘cheery ‘ disposition.A â€Å" You are more likely to be able to negociate better if your client likes you, † ( Scott Brooks, 2004 ) .A My MBTI consequences have described me as holding a strong penchant towards extroverted experiencing which means that I like to construct positive relationships with people around me and to make harmoniousness around me.A This, in my sentim ent has contributed mostly to me being a personable individual.A The benefits of this personality trait are double. First, I would be able to sell my merchandises to clients more easy since they are likely to happen me a pleasant individual. Second, I am more likely to be on the ‘right side ‘ of my work co-workers and so they may be more likely to offer me their help.A Having identified a calling field that best suit my personality as based on my personality trials, I seek to accomplish a future calling as a Marketing manager.A A occupation of this sort would let me the duty to do cardinal determinations that will act upon the success of the company.A I crave the chance to pull off a squad, and to give a major part to the company that I work for.A A successful calling as a Marketing director demands certain personality traits in add-on to those mentioned above.A For illustration, it is of import that a Marketing Manager ( Appendix F ) is one that, non merely is able to do accurate opinion, but besides needs to stand by these opinions and non be excessively easy influenced by other people ‘s words.A In other words, they need to be prepared to â€Å" disregard naysayers, even if it ‘s those that are closest to them. † ( Scott Brooks, 2004 ) . Hence, being brave and besides individual minded can be seen as a demand in this sense.A The Belbin trial consequences have identified me as being a ‘specialist ‘ where the cardinal feature of this function is individual mindedness.A With me being a of course obstinate individual who does n't normally alter my head holding made my determinations, I believe I am suited for this peculiar calling pick.2.3 Movable accomplishmentsIn add-on to the right personality and occupation specific accomplishments, a wise employer will besides look to see what movable skills a perspective employee can offer.A The term movable accomplishments merely refers to a set of generic accomplishments in which an person needs in order to be effectual members of a flexible, adaptable and competitory work force and for life-long learning.A â€Å" At the bosom of it all, most employers are looking for people with common accomplishments and features. † ( Phil O'Reilly, 2009 ) .A Unlike occupation specific accomplishments, movable accomplishments can be used in many ways, gained through past experiences.A They are accomplishments that can be used in a assortment of occupations and situations.A In order to be successful in Marketing, there is a repertory of accomplishments that are required for me to efficaciously make my occupation which include clip direction, people accomplishments, leading, teamwork and good organizational accomplishments, amongst others. Marketing occupations rely on the ability to sell merchandises through interaction with a assortment of different clients. Hence, good communicating accomplishments are essential.A As identified by my VARK trial consequences, I have strong aural accomplishments that would be particularly utile in Marketing since the occupation demands that I have a good apprehension of clients ‘ needs.A Bing a good hearer, and besides person that likes to see things from different positions, this would let me to pass on efficaciously with my clients.A My ability to pass on good has been greatly developed through my past employment as a Customer Service Representative at the Bank of China and private coach, learning Mathematicss and assorted linguistic communications to kids. Therefore, good communicating now represents one of my cardinal strengths.A I am tri-lingual giving me versatility in my communicating accomplishments leting me to speak with a wider client range.A Good presentation accompl ishments is besides an of import facet of communicating accomplishment that is required in my hereafter calling since it is likely that It would be needed when advancing new merchandises for instance.A Fortunately, my presentational accomplishments have been greatly enhanced over clip through past experience in giving presentations during my past employment and current studies.A Having a good apprehension of the merchandises that I am advancing and any new merchandises on the market is besides really of import in Marketing.A Hence, it is necessary to hold good research accomplishments and besides to hold an unfastened head with respects to larning new material.A Bing a ‘reflector ‘ agencies that I happy to absorb information from many different angles and utilize it to do my determinations, while being a ‘specialist ‘ as identified by my Belbin trial consequences suggests that I have a natural avidity to larn and spread out my cognition in subjects at hand.A As I am likely to be working within a squad in my work force with similar marks, there is no uncertainty that good teamwork accomplishments are a requirement.A I believe that I possess good teamwork capablenesss holding already been in employment where good teamwork is a must, such as working with my co-workers in the publicity and derivation of comprehensive fiscal programs during my old job.A I besides actively partake in assorted teamwork athleticss that have allowed me to efficaciously construct on my teamwork skills.A It is my mark to accomplish a calling as a Marketing director in hereafter, which will demand extra accomplishments in order to be successful such as leading and ability to actuate myself and others within my team.A Bing a Selling director will intend that I will have greater duty, pull offing a squad or doing cardinal determinations that will impact company success.A Although I believe that I possess an ideal personality to set about such a function in a company, I feel that I will necessitate to better myself farther before I am ready.A With respects to movable accomplishments, I believe my biggest failing lies in my leading qualities, being a less self-asserting person that likes to keep back from engagement in group activities.A I understand that if I am to be a good leader, I will necessitate to better this facet by playing a more outstanding function in group activities and basically ‘stamping my authority'.A I do non to the full agree with the impression that leading is a quality that ca n't be taught, and some people are merely born leaders.A I feel that leading is a accomplishment that can be improved through life-long acquisition and experience ; hence I will boom to better myself in this respect.A â€Å" As with all accomplishments, they need to be learnt and no-one is born with them. † ( Phil O'Reilly, 2009 ) .A A A A ADecisionLife-long acquisition is an indispensable procedure for me to larn new accomplishments and besides to better bing 1s. It is besides extremely of import for my personal development towards being a ‘better ‘ individual, and one that is able to accommodate to an of all time changing universe. The changeless skill of new movable accomplishments is besides critical for calling patterned advance and to give myself a competitory advantage over those booming for the same chances as myself. By utilizing a assortment of different trials, I have gained an grasp of my ain personality, larning penchants and strengt hs. This information, together with my involvements makes me ideally suited for a future calling in the Marketing field.

What I Believe About Philosophy, Ethics, Adult Education,...

Adult educators must strive to understand their beliefs, the perspectives that they shape and the ethics that drive their profession. As Merriam and Brockett said, â€Å"The practice of adult education does no happen in a vacuum. It occurs in a context that manifests certain beliefs and that values certain behaviors over others. Understanding what those beliefs and values are can only lead to more informed and reflective practice.† (2007) This essay will outline what I believe about philosophy, ethics, adult education, the learner, the instructor, and the curriculum. This will ultimately help guide me and focus me to my view of this profession and myself as an adult educator. Before I go into how I see things, I first must define a few terms and decide where I stand. First, what is a philosophy of education? Lorraine M. Zinn (1998) Explains a Philosophy of Education represents a comprehensive and interrelated set of values and beliefs as applied to education- including beliefs about the purpose and nature of human life, the role(s) of teachers and learners, important subject matter, and effective teaching approaches. Who is an adult educator? The term â€Å"adult educator† may describe anyone who helps adults learn something, gain knowledge, or skills for a variety of purposes. Adult education doesn’t always happen in a classroom setting. It may be in the form of formal or informal settings, for credit hours or not for credit hours. Not knowing where I stood as far asShow MoreRelatedI Am A Professional Teacher Essay959 Words   |  4 Pagesminds. Education is extremely important to go through. Teachers have many different philosophies to choose from when teaching in a classroom. Out of the five philosophies, I ranked the highest in Essentialism and Progressivism. Both of these philosophies a re taught entirely different from each other. Essentialism is teacher-centered learning and expresses the teaching by the core curriculum. Progressivism is student-centered learning and expresses the teaching by doing group work. I believe that aRead MoreJohn Dewey and early childhood education1691 Words   |  7 Pagespre-school setting. â€Å"Education is not preparation for life. Education is life itself.† – John Dewey (1859-1952) (Ministry of Education, Singapore, 2003) The set of Desired Outcomes of Pre-school Education that the Ministry of Education(MOE) had put together in 2003 highlighted the significant importance of pre-school education being the platform for lifelong learning. It’s intention were far beyond preparation of these children merely for Primary School curriculum (Wong,2000). 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I believe that everyRead More My Philosophy of Education Essay1090 Words   |  5 Pages My Philosophy of Education Is there a certain set of guidelines that need to be followed when teaching? If so, what should the main points of these rules be? I believe that when teaching, an instructor needs to consider the nature of the students and the importance of a good education. A teacher should also have some sort of idea about the teaching methods that should be used in the classroom. I believe that all students are capable of learning when given the opportunity. Children are notRead More My Philosophy of Education Essay1519 Words   |  7 PagesPhilosophy of Education If I had to pick one view that is most compatible with my own view and learning and teaching it would have to be Constructivism. If I got to choose another one I would go with Cognitive. 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